A research says that 85% of the customers conduct local searches on Google. Enterprise Local SEO is the key to capture them.

MOZ columnist Miriam Ellis has shared a detailed post on Enterprise Local SEO that can help marketers win a huge segment of buyers online.

Ellis says, “When a brand is small, like a single location, family-owned retail shop, it’s likely that a single person at the company can manage the business’ Local SEO, with some free education and a few helpful tools. Large, multi-location brands, just by dint of organizational complexities, are different. Before they even get down to the nitty gritty of building citations, enterprises have to solve for:

  • Standardizing data across hundreds or thousands of locations
  • Franchise relationships that can muddy who controls which data and assets
  • Designating staff to actually manage data and execute initiatives, and building bridges between teams that must work in concert to meet goals
  • Scaling everything from listings management, to site architecture, to content dev
  • Dealing with a hierarchy of reports of bad data from the retail location level up to corporate”.

Enterprise Local SEO is Different: A Checklist, a Mindset

MOZ

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