Make great videos with these metrics
HubSpot’s Clifford Chi has shared
Chi says, “Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason.
In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But views also have drawbacks, like not being able to tell you who your audience is or whether your video resonates with your audience.
16 Video Metrics Your Boss Actually Cares About
1. Watch Time
Watch time is the total amount of time viewers have spent watching your video. It measures how long your viewers engage with your video. YouTube accounts for watch time, not views, when they rank videos for search and feature videos in the related section, so you should try to engage your viewer with a compelling story for as long as possible.
2. Average View Duration
Average view duration is the total watch time of your video divided by the total number of video plays, including replays. It measures how long your viewers watch your video, on average”.
Comments are closed.
