Need to recruit new marketing staff? This post will help you.
Quality workforce is an essential part of running a marketing agency. An do recruitment becomes an ongoing process to acquire creative and efficient people.
If you are planning to recruit more people, a set of questions shared by HubSpot CMO will be a great help in the interviewing process.
Kipp Bodner says, “Before the interview starts, carefully choose the questions you want to use based on the person’s role and background. For an inbound marketing generalist, you could ask any or all of these questions. For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation.
14 Interview Questions to Ask Marketing Job Candidates
Case-Style Interview Questions
1. “Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Now, pretend you’re the CMO for the company, and you have to decide what your marketing team should do to improve on these metrics. Which areas of the funnel would you focus on, and what would you do differently to change these results?”
The Follow-Up: The follow-up here is simply pushing on the candidate’s answers. Typically, they’ll pick one part of the funnel to focus on. (And if they don’t, I like to push them to do just that.)”.
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