comScore is hosting a webinar on ‘Perspectives of the Digital Scenario Brazil 2018’ on Wednesday, April 18, 2018 at 3.00 pm EDT.

The comScore team says, “In this webinar, comScore Brazil’s Managing Director Luciana Burger will present an overview of the use of desktops, smartphones and tablets worldwide, analyzing how content and audience consumption has changed over the course of 2017. This new study considers cross-platform US data , Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, India, Indonesia and Malaysia to demonstrate global similarities and local nuances.

Main topics that will be explored during the webinar:

  • The share of consumption via mobile devices of the total digital time, as well as the mobile audience (especially mobile-only), has evolved
  • The choices between platforms, and in which content categories the use of mobile as the first platform option is more evident
  • Where digital consolidation is occurring, and why this is not necessarily an alarm for the medium and long tail
  • The global landscape of applications and where growth is occurring
  • Multiplatform video consumption”.

‘Perspectives of the Digital Scenario Brazil 2018’ Webinar

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