Appealing your readers and customers personally can give an edge to your marketing. It can only be achieved by creating a copy that become a channel of effective communication between you and your customers.

Copyblogger’s Stefanie Flaxman has shared seven tips to make your message more personal.

Flaxman says, “If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips.

1. Let your audience guide you

Select the stories you tell based on who you want to attract.

Your goal is to show the people who you want to be a part of your community that they’re in the right place.

Let’s review the definition of “self-indulgence”:

“Excessive or unrestrained gratification of one’s own appetites, desires, or whims.”

The intersection of your own appetites, desires, or whims and your audience’s appetites, desires, or whims guides you to the “personal” zone”.

7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

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