The best content is the result of creativity, authenticity and quality. It requires an ability to think in a creative manner and organize the ideas that are generated to come out with best of the content.

Content Marketing Institute columnist Garrett Moon has shared some useful tips to help marketers brainstorm and prioritize useful content marketing ideas.

Moon says, “How does your team prioritize marketing projects?

Are you focused relentlessly on nothing but potentially high growth ideas?

Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble?

When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

What is the process to truly remarkable ideas and ruthless execution?

Million-dollar gap between 10x and 10%

Because the goal of any marketing program should be to drive profitable customer action, the best marketers prioritize high-potential growth projects over incremental improvements”.

How to Brainstorm and Prioritize Your Best Content Ideas

Content Marketing Institute

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