Are you following these email rules?
Email marketing is a long used weapon by all brands and marketers. Several researches say that emails generate the maximum revenue of all the other forms of marketing.
Just like any other form of marketing, email too needs to be follow certain norms. Entrepreneur contributor Susan Gunelius has shared five tips to help marketers follow the seven legal rules of email.
Gunelius says, “There are seven primary requirements of the CAN-SPAM Act. Following is a basic explanation of each of the main requirements. If you always err on the side of caution and assume messages sent from your company are commercial advertisements or promotions (even if they’re not directly advertising or promoting a product or service), then you should be safe.
Header information. The header information in your messages must not be false or misleading. This includes the information in the message’s “From,” “To,” and “Reply To” fields as well as the routing information. In other words, your messages should accurately identify both the person and business that initiated the message. Furthermore, the header information should include the originating domain (which is typically your business’ web domain) and real email address.
Subject line. The subject line of your email messages must reflect the true content of the message”.
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