Relevance is the key to achieve success in marketing. It helps marketers connect with the right prospects and turn them into customers.

Copyblogger columnist Sonia Simone has shared three strategies to help marketers reach out to larger audience online.

Simone says, “Just to get this one out of the way: there’s no reason to think that this is anything other than a pause on chatbots on Facebook’s Messenger platform.

As it happens, anyone who had a bot already running was fine — this is just a pause on new ones. So if you were an early adopter, you have my permission to pat yourself on the back.

Now, if this was technology that Facebook didn’t like, or that they felt was exploitative in some way, chatbot creators could be having a bad time.

However, despite the slightly creepy-sounding name, chatbot technology doesn’t rely on any of the privacy strip-mining that has Facebook in hot water right now”.

Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant

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