Personalization is the key to achieving customer trust and making your brand successful. Video is a tool that helps you deliver a personal message to your customers online. To use video in an efficient manner and to offer a personalized experience it is necessary to learn more about your audience.

Entrepreneur contributor Jason R. Rich has shared some ways and tools to find out who is watching your videos so that you can cater to their needs.

Rich says, “As you may know, in conjunction with your YouTube channel, YouTube and Googleoffer a free, online tool set called YouTube Analytics. These tools can help you track, in real time, information about who’s watching your YouTube videos. In some cases, more powerful traffic and viewership tracking tools are offered by third parties for a fee or are provided when you take advantage of online paid advertising to promote your videos.

The data provided by YouTube Analytics can help you plan and execute successful video-marketing strategies. Google is constantly upgrading these free tools and adding new functionality. For example, in addition to quickly determining who is watching your videos, where they’re from and how they’re engaging with your videos, you can now track their quality of engagement and see if people are clicking out of your videos before they’re over, and if so, exactly when. Knowing this, you can go back and fine-tune your content to prevent people from exiting early”.

Find Out Who’s Watching Your Videos So You Can Give Them More of What They Want

Entrepreneur

Sharing is caring