Successful content marketing is all about creating right content and making it reach a wider audience. For enhancing your content reach you need to use the tools that help you do that.

Entrepreneur contributor Sujan Patel has shared five content distribution tools that can help marketers improve their content reach.

Patel says, “Here are five specialized content-distribution channels that can help get the right eyes on your content:

1. Zest: Share and discover only the best marketing content.

Zest is a Google Chrome extension that places suggested content — curated specifically for marketers, by marketers — on new tab pages. CMOs, VPs and marketing managers make up 92 percent of the Zest community.

Zest’s purpose is to help content marketers select the genuinely useful, innovative and actionable information they need to stay on top of their industry. If your target audience includes online marketers, this is where your content needs to be.

How it works: Zest’s “tribe” of active members recommends content they’ve found to be valuable; then, a group of super-user volunteers reviews it and decides if it’s a good or bad fit for the community. Good fits are sent to chief moderators to ensure they meet rigorous quality standards, after which they land on the feed.

While there’s no way to “pay to play,” Zest does offer “Content Boost,” which gives extra exposure to approved, featured content, which can “boost” up to 10 times more clicks”.

5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech

Entrepreneur

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