An effective copy helps you closely connect with your prospects and turn them into customers. Continuous practice and observation is the key to creating effective piece of copy.

Copyblogger columnist Stefanie Flaxman has shared a five-step guide to help marketers make their copywriting more effective.

Flaxman says, “Writers have to gain momentum to fuel their careers. They need to publish content regularly in order to make the best choices for their work going forward.

So, how do we marry these two ideas — precise communication and writing practice?

I call it the balance of The Prolific and The Potent.

5 steps to prolific and potent writing

The five-step process is ridiculously simple:

  1. Write a lot.
  2. Edit your text into a cohesive presentation (and save the parts you cut out).
  3. Publish.
  4. Look for ways to improve.
  5. Repeat.

While all the steps are easier said than done, #4 is a particular challenge because if you’re too self-critical you’ll get stuck“.

A Powerful Key to Prolific and Potent Writing

Copyblogger

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