Copyblogger’s Kelton Reid has posted an interesting article aimed at helping marketers improve their copywriting and content creation strategy by observing some of the Hollywood hits.

Reid has cited the recently released Steven Spielberg movie Ready Player to reinforce the need of novelty in content.

Focusing the need for an audience-first mentality, Reid says, “There is an entire museum in Ann Arbor, Michigan nicknamed the Museum of Failed Products that journalist Oliver Burkeman describes as “… the only place on the planet where you’ll find Clairol’s A Touch of Yogurt shampoo alongside Gillette’s equally unpopular For Oily Hair Only, a few feet from a now-empty bottle of Pepsi AM Breakfast Cola (born 1989; died 1990).”

Clearly those marketers didn’t do their research. They created products and content that fell into an uncanny valley that actually prevented them from connecting with consumers.

They repulsed — instead of intrigued — their intended audiences.

Without a deeper understanding of the needs, hopes, desires, and dreams of your audience, you’re doomed to turn them away. They also need to know, like, and trustyou first, to build that familiarity”.

Avoid This Surprisingly Common Recipe for Creepy Content

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