Advanced selling strategies to improve your sales
HubSpot columnist Brent Adamson has shared an article advanced selling strategies that can help marketers improve their sales.
Adamson says, “We often talk about “sales fundamentals” or “sales 101” — the basic skills and knowledge a professional seller must master to execute an effective sales call.
But what about more advanced skills? What separates the best sellers from everyone else? CEB, now Gartner, research shows one significant difference lies in the way star performers prepare.
Advanced Selling Strategies
Customer prep 101
Thorough preparation prior to a sales call is a must for any sales professional. Every seller should work through a standard checklist of questions as they lay out their strategy to engage a particular customer:
- What business are they in?
- How do they operate/make money?
- How does/could my solution impact their performance?”.
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