Content marketing has become an integral part of all the marketing strategies. It enables the brands to connect closely with their prospects and customers.

Entrepreneur contributor Jonathan Long has shared four content assets that can help you further improve your site’s capacity to attract visitor attention.

Long says, “Here are four examples of content assets you can publish on your website that can help you attract attention in even the most crowded and saturated industries.

1. Infographics

Infographics have been popular for several years and continue to produce great results because they work. Consumers are lazy and would rather interact with a visual piece of content over reading a long-winded blog post.

They are also highly shareable. If you have published infographics in the past, take a look at the number of visits, time spent on the page and the number of social shares each received — it will typically be much higher than traditional blog posts.

Many people assume their business isn’t infographic worthy, but with a little creativity it’s possible to publish a relevant infographic for any industry”.

4 Content Assets You Can Publish on Your Website to Attract Attention

Entrepreneur

Sharing is caring