Strategies to get your prospects respond
Effective communication with the prospects is the most important element in boosting your sales and promote your brand.
HubSpot columnist Jeff Hoffman has shared seven tips to help marketers g
Hoffman says, “If a prospect becomes unresponsive, don’t waste time beating yourself up or trying to uncover the reason — here’s how to follow up with a prospect to re-engage them and get the deal rolling once more.
1. Don’t refer to the past
Although reps should continue to pursue prospects gone quiet, it’s important they don’t call attention to their buyer’s silence. By starting an email with “I sent a message on Tuesday, but haven’t heard back from you, or “I called but have not received a return call, you don’t spur your prospect into action — you just make them feel guilty. And what do people do when they feel guilty? Avoid the situation.
If you want to hear back from your buyer, don’t mention the fact that they haven’t gotten back to you in a while. Start every sales follow-up interaction as if from scratch, and they’ll be more inclined to reengage.
2. Change your closes
I consider “closing to be any interaction where a salesperson asks a prospect to commit to something — whether big or little”.
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