Content for Answers: The Inverted Pyramid [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Dr. Peter J. Meyers on ‘Content for Answers: The Inverted Pyramid ‘.
The MOZ team says, “If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place.
Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this Whiteboard Friday starring the one and only Dr. Pete!”.
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