Tips to perform your site’s SEO audit
Search Engine Land columnist Janet Driscoll Miller has shared a post advising webmasters how to perform an SEO audit and analyze the indexing issues.
Miller says, “There are many tools available to help you determine if a site is being indexed.
Indexing is, at its core, a page-level process. In other words, search engines read pages and treat them individually.
A quick way to check if a page is being indexed by Google is to use the site: operator with a Google search. Entering just the domain, as in my example below, will show you all of the pages Google has indexed for the domain. You can also enter a specific page URL to see if that individual page has been indexed.
When a page is not indexed
If your site or page is not being indexed, the most common culprit is the meta robots tag being used on a page or the improper use of disallow in the robots.txt file.
Both the meta tag, which is on the page level, and the robots.txt file provide instructions to search engine indexing robots on how to treat content on your page or website”.
Comments are closed.
