MOZ has published the Whiteboard Friday video featuring Paddy Moogan on ‘Sustainable Link Building: Increasing Your Chances of Getting Links’. The MOZ team says, “Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them”. Sustainable Link Building: Increasing... [...]

AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]

HubSpot has published a guide to Facebook Pixel, an analytics tool that measures the effectiveness of your Facebook advertising. Clifford Chi says, “The Facebook pixel gives you deep insight into your marketing strategy because it measures your ad’s conversion rate, not just its click-through rate. This adds another layer of analytics that paint a clear picture of your buyer’s journey from ad to purchase. For instance, if one of your ads’ click through-rate is high, but the conversion rate is low, then your ad creative and landing page probably aren’t aligned. You can also use... [...]

Marketing Land columnist Greg Finn has shared an analysis of the Facebook’s updated Business Tools Terms to help marketers cope with the GDPR as it comes into effect from May 25, 2018. Finn says, “As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally. Not surprisingly, the Terms changes are timed... [...]

There are currently over 50 million results for the term ‘Infographic’ on Google. Every day the creation infographics are created by marketers and others who want to show information, not just write about it. Infographics are daily becoming more important to marketing businesses, large and small. They are effective because 90% of the information that comes into our brains is visual, so it makes a big impact on us. And psychologists have found that 40% of people will respond more to images than to text. There’s new software available that takes advantage of the power of carefully built... [...]

Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand. Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way... [...]

Google’s Accelerated Mobile Pages project (AMP) enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. The AMP has been a significant initiative in terms of mobile page speed and it has been welcomed widely. Econsultancy columnist Stuart Shaw has shared an article highlighting important aspects of AMP. Shaw says, “Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site... [...]

Content marketing is all about continuous improvement in terms of quality and the reach. Many a times it becomes difficult to choose a right content marketing strategy as several myths exist about the domain. Copyblogger columnist Sonia Simone has shared three content marketing myths and their reality-based solutions. Simone says, “We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes... [...]

Content Marketing Institute is hosting a webinar on ‘Webinar Benchmarks Report 2018’ on Wednesday, April 25 at 2.00 pm EDT. Mark Bornstein, VP of Content Marketing, ON24 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “You want your webinars to be the best — but what really goes into the best webinars? We looked at over 19,000 webinars to find out, and the results were surprising. On Wednesday, April 25th, we’re going to reveal ON24’s “Webinar Benchmarks Report 2018.” In this live, interactive webinar, we’ll cover... [...]

Effective customer experience is necessary to keep the trust maintained for a brand. It leads to customer satisfaction and helps brand grow. Econsultancy columnist Nikki Gilliland has shared four tips to help companies turn data into customer experience insight. Gilliland says, “ow can marketers ensure they get the most from their data? Econsultancy’s CXM Best Practice Guide has lots more on the topic, but in the meantime, here are just a few tips. Take a multi-faceted approach Before anything else, it is of course vital for marketers to decide how and where data will be gathered. For... [...]