It’s an old marketing adage that you must know your customers if you are going to succeed. Without this knowledge, you won’t know: • What products and services to offer • What prices to charge • Where to advertise • How to write persuasive sales copy and • You’ll be flying blind for a lot more marketing decisions you will have to make. If you are an offline marketer, finding out who your customers are (or can be) may involve study of the census data, doing surveys and questionnaires, checking out what existing merchants in your niche are doing, etc. Online,... [...]

Google has announced the release of a broad core search algorithm update via Twitter. Google’s announcement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. Google Search Twitter Handle Google  [...]

Successful content marketing is all about creating right content and making it reach a wider audience. For enhancing your content reach you need to use the tools that help you do that. Entrepreneur contributor Sujan Patel has shared five content distribution tools that can help marketers improve their content reach. Patel says, “Here are five specialized content-distribution channels that can help get the right eyes on your content: 1. Zest: Share and discover only the best marketing content. Zest is a Google Chrome extension that places suggested content — curated specifically for... [...]

The Entrepreneur magazine team has published a video featuring Greg Rollett on ‘How Starting With a Small, Niche Audience Can Have a Huge Impact’. Entrepreneur team says, “In this episode of The Ambitious Life, Entrepreneur Network partner Greg Rollet breaks down the benefits of niche marketing when developing an overall strategy. This idea of a smaller audience means more room to specialize your message, as well as a smaller budget. By applying focus to your message, you can more efficiently align your marketing with your audience’s interests and deliver more relevant content.... [...]

Kevin fahey is offering you 20 minutes of powerful training today. (it’s a follow-up lesson for the two lessons he released earlier this week.) Don’t read the rest of this ad. Just watch This Video now. It won’t stay up for much, longer and it (and the two earlier videos) are free. Fahey is sharing his perspective on what it takes to have a successful online business launch and then how to reach 6 figures in just 10 weeks. Fahey knows what he is talking about. He took his own business from zero to a multi-million dollar online business . In these free videos, he is paying it forward... [...]

MOZ team has published four quick fix videos to help marketers deal with keyword selection, site crawling and overall SEO performance improvement. Erin McCaul says, “I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes! Moz Pro isn’t... [...]

HubSpot columnist Rebecca Churt has shared a comprehensive guide to help webmasters perform website audits and improve their SEO prospects. Churt says, “If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house... [...]

Search Engine Optimization is a process which requires constant attention and efforts to keep your site in top ranks. For that you need to keep an eye on the algorithm policies shared by the search engines. HubSpot columnist Tom Demers has shared twelve tools to help marketers keep up their SEO efforts. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re... [...]

If you are looking for an “All in One” business management system, one that replaces multiple tools you are now using, take a lok at Bizggro. This new system can dramatically improve the productivity of your online business by siumplifying your work. Right now, there is a “grand opening” offer that let’s you acquire this system at a significant discount (a one-time fee, instead of a monthly fee.) Think about the processes involved in operating your online business. 1. You need to use some sort of accounting software to keep the record of all of your financial transactions. 2.... [...]

Artificial Intelligence (AI) is becoming an integral part of the sales life cycle. Several brands have blended it with their marketing process. To help marketers understand the AI better and rightly employ it, Econsultancy columnist Seak Donnelly has shared six common misconceptions of AI. Donnelly says, “In anticipation of Econsultancy’s forthcoming update to our 2016 report – Marketing in the Age of Artificial Intelligence, I thought I would consider some of the popular misconceptions about AI. Misconception 1: The machines will rise and take over the world AI is not going to take... [...]