MOZ has published the Whiteboard Friday video featuring Rand Fishkinx on ‘Marketing Lessons Learned from 16 Years of Building Moz’. The MOZ team says, “The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday”. Marketing Lessons Learned from 16 Years of Building Moz MOZ  [...]

AWeber has published a checklist to help marketers update their email marketing strategy for GDPR. The AWeber team says, “The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 — and it will impact email marketers around the world. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” The GDPR legislation affects businesses using email marketing services (i.e., data controllers) as well as email service providers (i.e.,... [...]

Many of us use MS Windows in our business. Occasionally we fall victim to the dreaded Blue Screen of Death or BSOD. Our computer is frozen, our in-process work is lost, and there’s nothing left for us but to re-boot our computer and hope for the best. We just learned that Microsoft has a whole rainbow of screens of death. They have chosen different colors to distinguish various types of errors. This distinction helps Microsoft technicians find the problem more quickly and thus solve it, with less phone support time (and cost to Microsoft.) There’s an interesting article on The Windows... [...]

The Entrepreneur magazine has published a video featuring Greg Rollett on ‘3 Easy Ways to Improve Your Videos and Attract More Clients. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional about emphasizing them. For example, you know that the setting for your videos is important, but do you have a controlled... [...]

Email marketing is a long used weapon by all brands and marketers. Several researches say that emails generate the maximum revenue of all the other forms of marketing. Just like any other form of marketing, email too needs to be follow certain norms. Entrepreneur contributor Susan Gunelius has shared five tips to help marketers follow the seven legal rules of email. Gunelius says, “There are seven primary requirements of the CAN-SPAM Act. Following is a basic explanation of each of the main requirements. If you always err on the side of caution and assume messages sent from your company are... [...]

In the world of online marketing, getting good amount of traffic is very essential. A combination of attractive website, quality content and SEO can help you get more visitors. Entrepreneur contributor Robert W. Bly has shared five tips to help webmasters get more traffic with online marketing. Bly says, “Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.” With... [...]

Personalization is the key to achieving customer trust and making your brand successful. Video is a tool that helps you deliver a personal message to your customers online. To use video in an efficient manner and to offer a personalized experience it is necessary to learn more about your audience. Entrepreneur contributor Jason R. Rich has shared some ways and tools to find out who is watching your videos so that you can cater to their needs. Rich says, “As you may know, in conjunction with your YouTube channel, YouTube and Googleoffer a free, online tool set called YouTube Analytics. These... [...]

Post Internet, outsourcing has become an integral part of every business. Service and development have been the major domains where outsourcing has been implemented. Sales outsourcing is also adopted by organizations to increase lead generation and sales without investing in onboarding and the cost associated with full-time sales reps. HubSpot columnist Eric Quanstorm has shared some reasons not to outsource sales development and why to outsource it. Quanstorm says, “As a HubSpot Sales partner, our outbound lead generation company has operated in this sector for over three years, and we... [...]

HubSpot’s Erik Devaney has shared a guide to use VLOOKUP in Excel 2013 and 2016 for calculating the revenue. Devaney says, “Below, you’ll see a five-step guide to performing this VLOOKUP example, followed by a video tutorial for using VLOOKUP to organize a list of blog posts. How Does VLOOKUP Work? The secret to how VLOOKUP works? Unique identifiers. A unique identifier is a piece of information that both of your data sources share, and — as its name implies — it is unique (i.e. the identifier is only associated with one record in your database). Unique identifiers... [...]

Trust & transparency are the two pillars on which the brand and its success rely. A recent Econsultancy report Trust, Transparency and Brand Safety looks at how companies are focusing these two elements. Talking about the research results, Lynette Saunders says, “There was a lot of talk during 2017 about the need to clean up digital advertising and the impact of ‘fake news’ on trust. A CMO Council study found that 78% of companies say their brands have been hurt by unintended associations with objectionable content, images, topics, audiences or conversations. 72% of CMOs say they... [...]