Relevance is the key to achieve success in marketing. It helps marketers connect with the right prospects and turn them into customers. Copyblogger columnist Sonia Simone has shared three strategies to help marketers reach out to larger audience online. Simone says, “Just to get this one out of the way: there’s no reason to think that this is anything other than a pause on chatbots on Facebook’s Messenger platform. As it happens, anyone who had a bot already running was fine — this is just a pause on new ones. So if you were an early adopter, you have my permission to pat yourself on... [...]

ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]

The Martech Today team has published a free guide on ‘General Data Protection Regulation: GDPR’. Martech Today announcement MarTech Today put together this guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. The guide answers the following questions: How does GDPR affect American businesses? What does GDPR entail? How will GDPR be enforced? What are the common misconceptions? Download the guide now! The General Data Protection Regulation: GDPR Martech Today  [...]

The European Union’s upcoming General Data Protection Regulation (GDPR) is leading brands and marketers to multiple confusions and making them worry. Martech’s Barry Levine has shared fourteen misconceptions that existabout GDPR. Levine says, “The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podnar, a digital policy... [...]

HubSpot columnist Aja Frost has outlined 27 powerful email closing lines that can help marketers win at email marketing by getting more sales done.  Frost says, “If you write powerful sales email closing lines, the recency effect will amplify its impact. Not only will your message be more memorable, but your prospects will be more motivated to respond. Read on for ideas for closing strong (and check out these terrible email closing lines so you know how not to end a message). Can’t-Resist Questions A well-chosen question can turn a one-way exchange into a dialogue — and talking... [...]

The best content is the result of creativity, authenticity and quality. It requires an ability to think in a creative manner and organize the ideas that are generated to come out with best of the content. Content Marketing Institute columnist Garrett Moon has shared some useful tips to help marketers brainstorm and prioritize useful content marketing ideas. Moon says, “How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? When crystallized... [...]

Artificial Intelligence (AI) is playing a significant role in making marketing more personalized and responsive. We haven’t heard of the influence of AI on email marketing. To help us learn about it, Econsultancy columnist Ben Davis has interviewed Raj Balasundaram, VP Solutions and Strategic Services at Emarsys, a B2C marketing automation platform summarized the conversation in a blog post. Davis says, “I began by asking ‘What is personalisation?’ “Every marketer has to answer these four questions,” Balasundaram replied, “Who? What? When? How?” “That’s fundamentally... [...]

Every form of marketing needs constant upgradation and B2B content marketing is not an exception. With continuous research and innovations you can make your content stand out. Econsultancy columnist Nikki Gilliland has shared six examples of B2B video content that can help you to plan out your strategies. Gilliland says, “According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around. 62% of survey respondents said that video helps them to build brand awareness, while 26% said they are planning to spend more... [...]

Econsultancy is hosting the ‘AI: Your force for marketing transformation’ webinar for marketers on Thursday, April 19. The Econsultancy team says, “In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years. If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization. Don’t... [...]

Econsultancy is hosting the ‘Digital Transformation in the Retail Sector’ webinar for marketers on Thursday, April 19. The Econsultancy team says, “Jeff will be sharing insights from the Econsultancy report Digital Transformation in the Retail Sector: Meeting the many challenges and discussing the findings with two industry experts, Sriman Kota, Executive, Watson Commerce, AP, IBM and David Brigham, Analytics Director, Mirum Agency. In the webinar, Jeff will cover: the elements of optimizing the retail customer experience, how retail brands are making the customer experience... [...]