Digital Marketing Depot is hosting a webinar on ‘Unifying Your Search and Social Ad Strategies’ on Thursday, May 10 at 1.00 pm EST. The DMD team says, “Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook... [...]

United States Senators for Massachusetts have introduced  Privacy Bill of Rights with aim of protecting the personal information of American consumers. On the new bill, Senator Markey said, “America deserves a privacy bill of rights that puts consumers, not corporations, in control of their personal, sensitive information. The avalanche of privacy violations by Facebook and other online companies has reached a critical threshold, and we need legislation that makes consent the law of the land. Voluntary standards are not enough; we need rules on the books that all online companies abide by... [...]

Quality workforce is an essential part of running a marketing agency. An do recruitment becomes an ongoing process to acquire creative and efficient people. If you are planning to recruit more people, a set of questions shared by HubSpot CMO will be a great help in the interviewing process. Kipp Bodner says, “Before the interview starts, carefully choose the questions you want to use based on the person’s role and background. For an inbound marketing generalist, you could ask any or all of these questions. For someone with a more specific role on a larger inbound marketing team, like... [...]

New software known as Vidmonial is a revolutionary cloud-based SAAS platform integrated with new video technology. It fully automates the processes of capturing and displaying authentic video testimonials. Video testimonials are the most powerful selling tool today and you can fully eliminate the painstaking process of getting them for you or your clients with this groundbreaking cloud tool. Here’s what you need to know about it. This is a new video tool that could instantly create trust, triple conversions, and even drive traffic to you or your client’s sites and do all this all on auto-pilot. Ben... [...]

You have probably seen training that teaches you how to sell Teespring shirts via Facebook ads. That’s not a bad business; some people have done well with it. The hard part is that designing T-shirts takes a lot of time, requires skill and uses software that can be expensive. Consequenty, the whole process can be a pain. However, there are other (and easier) ways to build your T-shirt business. IM Wealth Builders just announced an alternative system, one that lets you profit from the T-shirt market with no inventory (or the up-front costs that would be required) and with no risk. Covert Shirt... [...]

A research says that 85% of the customers conduct local searches on Google. Enterprise Local SEO is the key to capture them. MOZ columnist Miriam Ellis has shared a detailed post on Enterprise Local SEO that can help marketers win a huge segment of buyers online. Ellis says, “When a brand is small, like a single location, family-owned retail shop, it’s likely that a single person at the company can manage the business’ Local SEO, with some free education and a few helpful tools. Large, multi-location brands, just by dint of organizational complexities, are different. Before they... [...]

comScore is hosting a webinar on ‘Perspectives of the Digital Scenario Brazil 2018’ on Wednesday, April 18, 2018 at 3.00 pm EDT. The comScore team says, “In this webinar, comScore Brazil’s Managing Director Luciana Burger will present an overview of the use of desktops, smartphones and tablets worldwide, analyzing how content and audience consumption has changed over the course of 2017. This new study considers cross-platform US data , Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, India, Indonesia and Malaysia to demonstrate global similarities and... [...]

Instagram, with constantly rising number of users, has become a social marketing hub. With rightly developed content and proper targeting it is possible for marketers to reach out its huge user base. Content Marketing Institute columnist Shane Barker has shared four tips to help marketers create engaging Instagram content. Here’s what Barker says on leveraging user-generated content: One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. One successful example of... [...]

Content creation and optimization are the two things which help marketers achieve their content marketing goals. With changing SEO parameters you have to keep adjusting your content so that it is liked by search engines. Content Marketing Institute columnist Ann Smarty has shared three keyword research trends that can help marketers achieve their content optimization goals. Smarty says, “Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. The web is getting... [...]

HubSpot’s Clifford Chi has shared 16 video metrics that can help you make great videos.  Chi says, “Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But views also have drawbacks, like not being able to tell... [...]