11-Step guide to write a great blog post
Blogging is an essential element of your marketing tools. It helps you stay connected with your customers and keep them updated with your updates.
HubSpot columnist Rachel Leist has shared eleven-step guide to help marketers create great blog posts.
Leist says, “You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to write a blog post correctly.
Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?
Step 1: Understand your audience.
Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post”.
Comments are closed.
