Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites.

Native video creation is easy and it is treated as more authentic, which results into more beneficial investment.

Econsultancy columnist Joel Livesey has shared an article on why native video will transform advertising & reduce adblocker usage.

Livesey says, “As one of the most engaging advertising formats out there, native video is transforming how people experience ads online – let me tell you why:

1. Native video is captivating

Native video supports the consumer journey by giving them an experience. It lets the advertiser participate in – rather than compete with – their experience on a site.

We visit sites because we’re interested in its content, so why not tailor the content of the advert to match the website? By adapting the advert’s message in this way, it’ll captivate the user and most importantly give them more of what they came for.

2. It builds brands

Have you ever cried at a banner ad? Probably not, but what about a video ad? More likely. The combination of sound and motion make an incredibly powerful tool for advertisers to build their brands”.

Why native video will transform advertising & reduce adblocker usage

Econsultancy

Sharing is caring