Content marketing is a driving force that has enabled the marketers to reach out masses. And search engines are the ladders that help you get your content noticed.

Content Marketing Institute columnist Justin Champion has shared six strategies to create content that is liked by Google.

Justin says, “Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of contentlike the one you aim to create for your brand. Let’s reverse engineer it with this six-step process – and create a path for you to create a resource pillar page of your own.

1. Determine head term

Identify a head term – an overarching keyword topic with high monthly search volume. This head term serves as the summit of your mountain. It should be broad, usually two words (depending on your industry). For example, “gum disease” would be a great example of a head term for Colgate. It’s broad enough to be explained with context (which I’ll get into in the next section).

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers”.

How to Create Pillar Content Google Will Love

Content Marketing Institute

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