When it comes to social, Instagram is the platform to go for now. With increasing number of users it has become a social hub.

Content Marketing Institute’s Catalin Zorzini has shared four tips to help marketers get more leads from their Instagram accounts.

Zorzini says, “I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. (Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.)

1. Optimize your Instagram bio for lead generation

Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. You’re only allowed one link from the bio on your profile page.

Since you only get one, you need to use that bio link effectively. Plan these three elements carefully to create a compelling bio:

  • The content
  • The link
  • The profile image

The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”)”.

The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute
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