Six strategies to create high-performing content
Content marketing is all about creation of original and helpful content that also fits into the parameters of the search engine indexing. Continuous analysis and efforts can help you come out with such content.
Content Marketing Institute columnist Julia McCoy has shared six strategies to create high-performing online content.
McCoy says, “The good news is that content that is high-performing for us is useful for them, our readers. To reach this win-win, let’s look at what you can do to take your content from good to great, from “just OK” to high-powered, high-performing, and massively successful.
1. Use keywords based on target audience’s search intent
If you want your content to perform better to hit your goals, you need to scoop up the right traffic. Huge traffic numbers mean zilch if not one of those people takes action after clicking your link and consuming your content.
To funnel traffic that will translate into high performance and conversions, understand how your targets are searching and which keywords they’re using.
According to Practical Ecommerce, there are four types of search intent – navigational, informational, investigational, and transactional”.
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