The authenticity and quality of you content plays a major role in setting up your brand identity. Content that justifies your knowledge and the value of the information that you shared gets you the respect.

Econsultancy columnist Simon Swan has shared an article highlighting how you can improve your brand value with your content.

Swan says, “Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? 

Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice?

Finding your online value proposition through education

Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not.

This starts with your audience, understanding their needs and building your content strategy around their requirements.

It could be an opportunity to build something that is unique and remarkable within your industry sector, to become a knowledge centre for your audience”.

How to position your brand as a knowledge centre through content

Econsultancy

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