HubSpot shares email templates that can boost your sales
HubSpot’s Pete Caputa has shared three email templates to help marketers to make prospects buy from them.
Caputa says, “While it makes sense to prioritize your hottest, best-fit prospects, it’s also important to develop your pipeline for the future. These three approaches will help you nurture your relationships and make it easy to stay in touch, while ensuring prospects who aren’t ready to buy today will eventually come back to you for help.
1) Send Helpful Content
One of the easiest ways to help prospects who aren’t ready to buy is to send content.
While any prospect can search and browse online, the volume of content can be overwhelming. Figuring out what’s accurate and trustworthy is hard too.
You, on the other hand, talk to people in their situation all day, every day. You’re uniquely equipped to point them to the right content for their situation. When you connect with a prospect who is looking for help, but not a good fit customer for you right now, offer to send articles that address their unique needs and circumstances”.
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