Six strategies to create likeable content
The success of content marketing lies in its popularity among your website visitors and customers. Relevance and authenticity are the key elements that can help marketers enhance their content performance.
Content Marketing Institute columnist Julia McCoy has shared six strategies that can help marketers create high-performing online content.
McCoy says, “If you want your content to perform better to hit your goals, you need to scoop up the right traffic. Huge traffic numbers mean zilch if not one of those people takes action after clicking your link and consuming your content.
To funnel traffic that will translate into high performance and conversions, understand how your targets are searching and which keywords they’re using.
Here are deeper explanations of the search-intent types:
- Informational intent – Searchers seek information. They want to find an answer to a question or a solution to a problem
Example: The bathroom sink is clogged. I perform a search to learn how to unclog a sink.
- Navigational intent – Searchers seek a specific company or website. They don’t necessarily want to buy any of their products. They want help navigating to the site”.
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