The Interactive Advertising Bureau (IAB) has released the results of 5th annual “Digital Content NewFronts: Video Ad Spend Study 2018” it has recently conducted.

The results show that  60% of marketers’ digital advertising budgets are allocated to digital video. Around 50% of the advertisers are going to increase spending on digital video, mobile video, and advanced TV.

Here are more findings:

  • 83% of advertisers believe that cross-platform measurement has improved compared to one year ago
  • Half of buyers plan to spend more on social media video advertising in the next 12 months
  • 48% of buyers plan to invest in voice artificial intelligence (AI) advertising in the next 12 months.

Increased Spending in Original Digital Video Programming and Mobile Video

Interactive Advertising Bureau

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