HubSpot shares tips to adjust with Facebook’s new algorithm
HubSpot’s Sophia Bernazzani has shared some useful tips for the marketers and advertisers to improve their organic Facebook reach by adjusting to its algorithm.
Bernazzani says, “There’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. And Facebook strives to show people the content that is most relevant to them, as opposed to surfacing all the content available.
Facebook’s 2018 News Feed Change
More recently, you might’ve noticed a greater dip in the organic reach of your Facebook content because of an important change to Facebook’s News Feed algorithm.
In January 2018, according to Facebook’s Head of News Feed Adam Mosseri, Facebook began to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”
As a result, marketing content was poised to take a backseat to content by friends and family — a value that Facebook says it originally had, and that it’s trying to return to”.
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