Five strategies to make your blog stand out
Blogging is an essential aspect of a marketing strategy since it enables the brands and marketers to continuously maintain communication with their prospects and customers. A blog that proves it worth is treated with a difference by the people.
Content Marketing Institute columnist Konrad Sanders has shared five strategies that can help you make your blog different from the crowd.
Sanders says, “Here are five practical ways to make your content zig while your industry zags.
1. Talk differently
Creating a unique (and consistently unique) brand voice should be your first port of call.
Thug Kitchen is a great, albeit very extreme, example.
In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. And yes, an air of pretentiousness often floats around the foodie arena.
But Thug Kitchen took a different route”.
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