Social is an integral part of all the marketing strategies that we try to practice. Discovering the right ways to use the social media platforms to reach out the masses can help us get great results.

Forbes contributor Jayson DeMers has shared seven truths about social media marketing to help marketers use it right.

DeMers says, “You’ve likely heard that social media has the potential to help you multiply your revenue, far in excess of what you spent over the course of the campaign. A few years ago, there were reports of businesses seeing returns of 100, 200, or even 1,000 percent, and even today, most marketers will tell you it’s one of the highest-ROI online marketing strategies available, in part because of the low costs and nonexistent barriers to entry.

But social media marketing has become more competitive and commercially-saturated. Organic reach is declining precipitously. And that means that there are some hard truths we need to accept about social media marketing.

1. Not all marketers see a positive ROI.

Despite the fact that 77 percent of marketers are using at least one social media channel to market their business, only 48 percent of businesses claim to see any ROI whatsoever. There are many reasons for this discrepancy—most of which are accounted for in the following points.

2. It takes significant time and effort to be successful.

Social media isn’t something you can “turn on” and expect to start seeing an increase in revenue or conversions”.

7 Hard Truths About Social Media Marketing

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