Content Marketing Institute is hosting a webinar on ‘Content Amplified: Crafting A Digital Conversation’ on Wednesday, May 16 at 2.00 pm EDT. Erik Solan, Director of Amplified Content, Vertical Measures and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar.

CMI team says, “Search intent and organic traffic will only get you so far. They’re important, sure, but what happens once that traffic hits your pages? If your content doesn’t convert visitors, you can’t show ROI. How can you get the right traffic to your content and prompt them to take the next step?

The answer lies in fitting the puzzle of paid social, influencer marketing, and lead nurture techniques together in just the right way.

Join us on May 16, when Erik Solan, Director of Amplified Content at Vertical Measures, shows you how. You’ll learn:

  • Why you must know your goal (and how you’ll measure it) in order to choose the right channel mix
  • The best ways to identify gaps in your content promotion approach
  • How to develop and test your sponsored social offers
  • Where to find the right influencers and how best to use them
  • Tips for lead nurturing, including setting up the right segments, workflows and tests”.

Content Amplified: Crafting A Digital Conversation

Content Marketing Institute

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