Three tips to avoid common marketing mistakes
Forbes contributor John Hall has shared three tips to help marketers avoid common marketing mistakes.
Hall says, “No brand wants to be a one-hit wonder with its audience. By consistently surrounding yourself with lots of high-quality content that shares a uniform message, you’ll be ready to engage audience members whenever they come across your content. Follow these tips to develop a consistent content strategy for your brand:
1. Find your voice.
The nice thing about content is that any brand can talk about anything — as long as the voice remains consistent. So, whether you’re covering the latest news in your industry or you’re developing an evergreen article, your audience should be able to tell it’s coming from your brand.
Will your content be formal and intellectual or cheeky and funny? Do you prefer to let audience members come to their own interpretations of the issues, or do you want to provide clear solutions to problems?
Consider both your audience and your style as you develop a voice. If you stray too far from what’s natural to you, you’ll sound inauthentic”.
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