Small Business Trends columnist Gabrielle Pickard-Whitehead has shared 20 Instagram statistics to help marketers rightly use this social platform.

Gabrielle says, “The age-old saying ‘a picture tells a thousand words’ definitely bares truth on Instagram. This incredibly simple photo and video sharing network is a rapidly gaining in popularity and social media prestige. For small businesses, utilizing Instagram provides cost-effective opportunities to resonate with target audiences, reach new customers and grow their brand.

Instagram Statistics

Still not convinced? The check out the following 20 Instagram statistics that every small business owner should be aware of.

Downloading of Instagram App Surpasses 1 billion on Google Play

With the downloading of the Instagram app long surpassing 1 billion on the Google Play Store alone, the hugely popular video and photo sharing platform provides a wealth of opportunity for small businesses to reach out and engage with customers.

50% of Generation Z Users Are on Instagram

If your small business targets Generation Z  — those aged 13 to 19 — you’ll be interested to learn that about 50% of these young social media users are active on Instagram”.

20 Amazing Instagram Statistics Small Business Owners MUST See

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