Are you using the video right?
Video is an integral element of the marketing and branding process and it can be used in multiple ways to enhance your ROI.
Entrepreneur contributor Torrey Tayenka has shared eight most popular and effective uses of video marketing.
Tayenka says, “There are too many uses to count, but I’ll share a few of the most popular video marketing types we produce for Sparkhouse clients to give you a sense of this format’s versatility.
Product videos
Product-centric videos focus on an innovative new product soon debuting or just released, where you have the keen ability to “show and tell.” Use a product video to explain your complex product in a simplified way that builds enthusiasm, highlights the benefits and demonstrates how the item works. Carry through with an overall theme of how your product intends to make the customer’s life better. Inspire viewers by painting a picture of a certain lifestyle and showing how your product can serve as the perfect accessory.
An example of a great product video is this one from credit card alternative Coin. At the time, Coin’s product was brand-new technology that was pretty complex, but with some visuals and an engaging host the audience fully understands the product’s features quickly”.
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