Artificial Intelligence is enabling the brands and marketers to explore new personalization and sales opportunities online. It helps them deliver a greatly personalized experience to their customers.

Entrepreneur contributor Chris Porteous opines that apart from the above things, AI will also be influencing the Search Engine Optimization (SEO) process.

Porteous says, “Good sites are becoming the new normal, and that fact is changing the way we SEO. Sticking to a niche and using quality backlinks helps, and that’s just the beginning. You can adapt to the new normal in SEO marketing by understanding how RankBrain works.

Prioritizing quality.

Start by prioritizing quality. Whether the issue is graphics or content, quality matters. It creates more engagements amongst users and earns more links amongst your peers. RankBrain pays attention to this information and adjusts your search engine ranking accordingly.

User experience.

User experience also matters. Ease of navigation, quality graphics and overall usability make a real difference. RankBrain isn’t going to rank a “crummy” site very high. Having a similar structure to the sites that leaders in your industry have helps”.

Add SEO to the List of Everything Being Transformed by Artificial Intelligence

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