Entrepreneur contributor Jayson DeMers has shared seven money-saving content marketing strategies that can help marketers enhance their content marketing process.

DeMers says, “I’ve found the following seven strategies to be incredibly useful, and I hope you will too:

1. Reuse your old content.

I know what you’re thinking: This is a bad idea. And it is, if you do it the wrong way. Let’s say you had a successful blog post a year or two ago about some evergreen topicin your industry. Obviously, this is a piece that had the power to attract lots of people to your blog, or earn you more than its share of conversions. So why not revisit that power by reposting this content?

Obviously, you can’t just repost the same article every month and hope to see new results. But there are viable options. As long as you wait at least a year before reposting, you can probably get away with a total republication.

If you’re reposting before that, consider changing the headline, rearranging the internal sections and making edits to the body content so it “feels” like a new article. Just be sure you don’t change the URL where it’s published, or you’ll risk losing any SEO equity the article has built up”.

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

Entrepreneur

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