Most brands are using the e-commerce giants Amazon as a platform to enhance their sales at a global level. Econsultancy columnist Patricio Robles has shared four Amazon weaknesses retailers can exploit.

Robles says, “Here are four weakness Amazon has that other retailers might be able to take advantage of.

1. Fake reviews

Despite its best efforts, Amazon has a fake reviews problem. According to a newly published BuzzFeed report, “a vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.”

Amazon claims that fake reviews, the majority of which are designed to help unsavory third-party sellers boost their Amazon rankings and sales, make up a “tiny” portion of all reviews, but an analysis of reviews conducted by an independent Amazon review checking platform ReviewMeta found that nearly 10% had “unnatural” characteristics.

Fake reviews pose a threat to Amazon’s business. After all, if customers come to distrust reviews, it could eventually dent sales and force Amazon to make big changes to its marketplace.

How retailers can exploit this weakness

While fake reviews can be difficult for any retailer to detect, for obvious reasons Amazon is a target unlike any other. The challenge faced by retailers not named Amazon is that in some cases products they sell might not have enough reviews”.

Four Amazon weaknesses retailers can exploit

Econsultancy
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