Google has announced new updates for the app developers using AdWords and AdMob for buying and selling their apps. Google credited the developers for driving more than 10 billion app installs with AdWords.

Google’s new updates will help developers surface more relevant content in app promotion ads.

Google’s recently launched Google Play Instant in enables new players to try developers’ game without having to download it first.

Under the new updates Google is planning to make view through conversion (VTC) reporting available to AdWords app advertisers. With VTC reporting, developers will be able to understand which viewable ad impressions were associated with conversions.

Other updates will allow the developers to save time and show value with standardized ad measurement and also optimize their rewarded ads in AdMob.

Google I/O: Grow and Earn with AdWords and AdMob

Google I/O 2018

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