Econsultancy columnist Matt Bush has shared an informative article on improving mobile site speed and conversion with the help of personalisation.

Bush says, “A typical mobile site takes 15.3 seconds to load which, according to our research at Google, is 12.3 seconds too slow. We have found that 53% of consumers will abandon a mobile siteif it takes more than three seconds to load.

But the consumer isn’t disadvantaged. Thanks to an intensely competitive marketplace, they don’t have to wait. If one site fails, there are several others to choose from. For brands, a delay of a single second on its mobile site can reduce conversions by up to 20%.

The challenge lies firmly with retailers trying to operate in this demanding, competitive environment.

Lighten the load

Consumers want a seamless experience – not the same experience as they get on desktop. Trying to load all the bells and whistles onto a mobile site just doesn’t work. Not only is it immeasurably cluttered and painful to navigate, the desktop GIFs, videos, large images and menus paralyse a mobile site”.

How personalisation can improve mobile site speed (and conversion)

Econsultancy

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