Happy Customers Are the Biggest Marketing Opportunity of 2018 [HubSpot]
HubSpot columnist Kipp Bodnar has published an informative and useful article on how making customers happy can become one of the biggest marketing opportunity in 2018.
Bodnar says, “Even the best marketing is still just a starting point when it comes to building customers’ trust. Your customers have never been clearer about what they expect from your brand, and it’s time to give it to them.
The Hard Truth About Marketing
To understand just how we got here, let’s take a quick trip back in time.
The year is 2008, and you’re an inbound marketer at the top of her game. You blog three times a day, craft beautiful emails promoting your company’s latest products, and share content relevant to your marketing personas on social media.
Your marketing funnel has become a well-oiled machine, attracting new visitors to your website, converting those visitors into leads with valuable content offers, and nurturing those leads with relevant emails. Your funnel is expanding and your CEO is happy. Nothing could possibly slow your momentum.
Except one thing: everybody else starts creating content too”.
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