Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services.

With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies.

Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever.

1. Add social proof.

People don’t want to risk spending their money on something they think might not be worth it. That’s why convincing people that your product or service is worth their money is the key to getting them to convert.

Try using social proof in your Facebook ads to calm people’s fears.

For example, add customer testimonials or mention how many people are already using your service, as Hootsuite does in its ad, below. This will instill a sense of trust in your brand that new viewers may then be willing to take a chance on”.

6 Hacks to Improve Your Facebook Ad Conversions

Entrepreneur

Sharing is caring