Content over the web needs to be authentic. By maintaining authenticity and originality you can make people read it seriously. One of the best ways to create authentic content in the form of blog posts is to insert relevant statistics into it.

Forbes contributor Jayson DeMers has shared some useful tips and resources to help marketers find and insert important statistics into their blog posts.

DeMers says, “Your blog posts are full of words, but how many numbers do they contain?

Well, here’s a statistic for you: there are roughly 30.6 million bloggersin the United States alone. And amidst the consumer trust crisis, if you aren’t giving your readers the facts necessary to back up your points and establish trust, it’ll be more likely for you to get filtered out as white noise.

But are statistics really that important to make a good blog post? And if so, how can you get them?

The Importance of Statistics

Unless you’re writing a piece that’s entirely based on your subjective feelings on a topic, it’s vital that you include at least a few statistics or objective facts in your posts, with citations, if you want to see the benefits. These are just a few of those benefits:

  • Justification. Nothing proves your point better than a well-placed statistic. Consider this statement by itself: “the bubonic plague was very destructive.” Now imagine it followed up with the statistic, “the bubonic plague killed more than 20 million people, which at the time was a third of the population of Europe.” Suddenly, the point seems much more apparent, and your statement becomes less debatable”.

Your Blog Posts Need More Statistics: Why And How To Get Them

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