Nine ways to improve your video marketing
Video marketing is an essential element of today’s online marketing strategy. It helps brands and marketers reach out across all the platforms.
Content Marketing Institute columnist Allen Martinez has shared nine ways to help marketer improve their video marketing performance.
Martinez says, “Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI.
But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study.
Know the most critical component of video marketing
Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success”.
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