It is very important to use easy to understand language to succeed at email marketing. Making your agenda and points clear can help you persuade your prospects easily.

HubSpot columnist Aja Frost has shared 57 email etiquette tips to help marketers avoid writing sloppy emails.

Frost says, “Research shows making errors seriously impacts how people see you. In one study, participants who read an email with grammatical errors thought the writer was less conscientious, intelligent, and trustworthy than those who read the same email without errors.

In a separate experiment, people who applied for funding were less likely to be funded and received less favorable terms when their loan requests had spelling mistakes.

This shouldn’t be too surprising. If you read an email riddled with typos, you probably think one of two things:

  • The sender doesn’t know basic spelling and grammar
  • The sender didn’t care enough about this message to review it before sending

Neither bodes well for your relationship. So to avoid prospects coming to these conclusions about you, here are the 57 email etiquette tips every professional (especially client-facing ones) should know and follow”.

57 Email Etiquette Tips to Avoid Writing Sloppy Emails

HubSpot
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