Enriching content with various elements is one of the best ways to keep your content marketing boosted. And user generated content can prove to be an asset when it comes to content marketing.

Forbes contributor Jayson DeMers has shared an useful article on using blog comments to improve your content marketing.

DeMers says, “If you can learn to harness the power of blog comments, both on your own blog and the blogs of others, you’ll be able to generate far more traffic to your blog.

Managing Comments on Your Blog

Let’s start with looking at how you can manage comments on your own blog. The goals here are to encourage more active participation from your readers, attract more loyal, consistent readers, and forge a closer connection to your audience (in part so you can learn more about them):

  • Be active. First and foremost, you need to be active in the comments section. This will show your readers that you care about them, and make it more likely that they’ll leave a response. Plus, each comment you leave is another chance for you to gain visibility, and allows you to reach out to a new person, so quantity and consistency can add up to big results.
  • Get personal. While you might be tempted to reply to comments as a corporate brand, it’s better to comment as a real person, ideally speaking from a personal voice. Sharing an anecdote and relating on an emotional level are easy ways to build trust and rapport with your audience”.

How To Harness The Power Of Blog Comments In Your Content Marketing Campaign

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