To achieve success in content marketing you need to make it useful to your customers and make them realize that it is helping them.

Apart from the message it conveys, your content is solely dependent on the language that you are using.

Entrepreneur contributor David Loftus has shared three useful tips to help marketers avoid some familiar writing patterns to improve their copy.

Loftus says, “How do you make your content stand out from the crowd? One excellent way is to identify these too-familiar patterns and avoid them. Here are three of the worst.

1. The most overused word on the internet

Do you know what the single most overused word on the web is? It’s “important.”

You see it everywhere, in phrases such as “It’s important to note,” “It’s important to use,” “It’s become important,” “most important,” “especially important,” “highly important,” “important role,” “important benefit,” “important decision making,” “very important” and “Most importantly.” Sound familiar? At least two principles make this a poor word choice:

Repetition of anything lessens its impact. The more times you see a word repeated, the less it stands out.

Insistence can make almost anything suspect. Know how you get a skeptical feeling when someone claims to be stronger than anyone in the room, or possess a memory that’s one of the greatest of all time? At best, you think: Who cares? At worst, you suspect the speaker’s wrong, and he or she can’t prove it”.

3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today

Entrepreneur

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